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1004828

9780749438081

International Marketing Strategy Planning, Market Entry & Implementation

International Marketing Strategy Planning, Market Entry & Implementation
$88.89
$3.95 Shipping
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Product details

  • ISBN-13: 9780749438081
  • ISBN: 0749438088
  • Edition: 3
  • Publication Date: 2003
  • Publisher: Kogan Page, Limited

AUTHOR

Bennett, Roger, Blythe, Jim, Alder, Harry

SUMMARY

Dr Roger Bennett is a researcher and practitioner in the European and international business field. A Professor in the Department of Business at the London Metropolitan University, he has also published several books Jim Blythe is a Reader in Marketing at Glamorgan Business School, University of Glamorgan, and is also the author of several booksBennett, Roger is the author of 'International Marketing Strategy Planning, Market Entry & Implementation', published 2003 under ISBN 9780749438081 and ISBN 0749438088.

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