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1004859

9781861527721

International Marketing Strategy Analysis, Development and Implementation

International Marketing Strategy Analysis, Development and Implementation
$60.61
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Product details

  • ISBN-13: 9781861527721
  • ISBN: 1861527721
  • Publisher: Cengage Learning

AUTHOR

Doole, Isobel, Lowe, Robin

SUMMARY

This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.Doole, Isobel is the author of 'International Marketing Strategy Analysis, Development and Implementation' with ISBN 9781861527721 and ISBN 1861527721.

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