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1989085

9781844800254

International Marketing Strategy Analysis, Development and Implementation

International Marketing Strategy Analysis, Development and Implementation
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Product details

  • ISBN-13: 9781844800254
  • ISBN: 1844800253
  • Edition: 4
  • Publication Date: 2004
  • Publisher: Cengage Learning

AUTHOR

Doole, Isobel, Lowe, Robin

SUMMARY

This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.Doole, Isobel is the author of 'International Marketing Strategy Analysis, Development and Implementation', published 2004 under ISBN 9781844800254 and ISBN 1844800253.

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