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9780273673231

International Marketing An Sme Perspective

International Marketing An Sme Perspective
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Product details

  • ISBN-13: 9780273673231
  • ISBN: 0273673238
  • Publication Date: 0012
  • Publisher: Prentice Hall PTR

AUTHOR

De Burca, Sean, Fletcher, Richard, Brown, Linden

SUMMARY

International marketing by definition is the study of everyday marketing activities throughout the world. This volume focuses particularly on the issues and problems faced by small to medium enterprises.De Burca, Sean is the author of 'International Marketing An Sme Perspective', published 0012 under ISBN 9780273673231 and ISBN 0273673238.

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