122841
9780072485813
Part I: TEXT 1. The Internationalization Process 2. The Global Business Environment 3. The World of International Trade 4. Managing Export Operations 5. Global Sourcing Strategy: R&D, Manufacturing, and Marketing Interfaces 6. Licensing 7. The Design and Management of International Joint Ventures 8. International Strategy Formulation 9. The Impact of Globalization on the Organization of Activities 10.The Evolving Multinational 11.The Global Manager 12.Managing International Government Relations 13.Global Leadership 14. Ethics 15. Managing the Global Workforce Part II: CASES ON INTERNATIONALIZATION 16. The Global Branding of Stella Artois 17. Sesame Workshop and International Growth 18. Where Have You Been? An Exercise to Assess Your Exposure to the Rest of the World's Peoples 19. MTN: Inventing in Africa 20. The Chinese Fireworks Industry 21. Swatch and the Global Watch Industry 22. Selkirk Group in Asia 23. Looks.com (A) A Grey Issue 24. Intel's Site Selection Decision in Latin America 25. Cameron Auto Parts (A) Revised 26. Time Warner Inc. and the ORC Patents 27. GM and AvtoVAZ of Russia 28. Nora-Sakari: A Proposed Joint Venture in Malaysia 29. Euro-Air(A) Part III: Multinational Management 30. Samsung China: The Introduction of Color TV 31. Dubai Aluminum (A) 32. Quest Foods Asia Pacific and the CRM Initiative 33. Blue Ridge Spain 34. Meridian Magnesium: International Technology Transfer 35. Honeywell Inc. and Global Research and Development 36. Whirlpool Corporation's Global Strategy 37. Bristol Compressors, Asia-Pacific 38. Larson in Nigeria 39. HCM Beverage Company 40. Enron and the Dabhol Power Company -new 41. Crisis at Renault: The Vilvoorde Plant closing (A) 42. Global Enterprises, Inc. 43. Steve Parker and the SA-Tech Venture (A) 44. Sicom GmbH and CD Piracy 45. DSL de Mexico S.A. de C.V. (A) 46. Staffing Foreign Expansion: Rentsch Enters Poland 47. Mabuchi Motor Co., Ltd.Beamish, Paul W. is the author of 'International Management Text and Cases', published 2002 under ISBN 9780072485813 and ISBN 0072485817.
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