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9781861529459

International E-Business Marketing

International E-Business Marketing
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Product details

  • ISBN-13: 9781861529459
  • ISBN: 1861529457
  • Publication Date: 2004
  • Publisher: Cengage Learning

AUTHOR

Fletcher, Richard, Bell, Jim, McNaughton, Rod

SUMMARY

Jim Bell is Professor of Marketing and International Business at the University of Ulster, Magee College, Northern Ireland.Fletcher, Richard is the author of 'International E-Business Marketing', published 2004 under ISBN 9781861529459 and ISBN 1861529457.

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