6857774
9780415437646
International Business: Themes and Issues in the Modern Global Economy
by Johnson, Steve, Johnson, Debra, Turner, Colin
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- Comments: The spine of a book is often the first to show signs of aging and frequent use, bearing the weight of repeated opening and closing. This wear might manifest as creases, cracks, or even partial detachment, but it also signifies that the book has been well-loved and thoroughly read. Such physical characteristics add a layer of history and character to the book, distinguishing it from pristine, untouched copies.
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Product details
- ISBN-13: 9780415437646
- ISBN: 0415437644
- Edition: 2
- Publication Date: 2009
- Publisher: Routledge
AUTHOR
SUMMARY
This new edition of International Business examines the impact of globalization on key aspects of the business environment. It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business. International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy. It is divided into three sections: Impact of globalization: how globalization has driven the processes of regional integration and the emergence of transnational governance structuresEnvironmental drivers: how international strategy is shaped and the emergence of internationalised businessesResource issues: how resources can determine success in the global economy or impede firm evolutionFeaturing a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415437646Johnson, Steve is the author of 'International Business: Themes and Issues in the Modern Global Economy', published 2009 under ISBN 9780415437646 and ISBN 0415437644.
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