121253
9780072866841
International Business The Challenge of Global Competition
by Ball, Donald, McCulloch, Wendell H., Geringer, Michael
About this item
- Condition: Good
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- Comments: The spine of a book is often the first to show signs of aging and frequent use, bearing the weight of repeated opening and closing. This wear might manifest as creases, cracks, or even partial detachment, but it also signifies that the book has been well-loved and thoroughly read. Such physical characteristics add a layer of history and character to the book, distinguishing it from pristine, untouched copies.
Product details
- ISBN-13: 9780072866841
- ISBN: 0072866845
- Publisher: McGraw-Hill College
AUTHOR
SUMMARY
International Business: The Challenge of Global Competition, 9e, by Ball, McCulloch, Geringer, Frantz and Minor continues to be the textbook of choice for instructors who want comprehensive coverage and adopters who like to cover a broad range of topics and to show students the steps a business must take to go global. More than any other text in this market, International Business, 9e has the most complete and current data available in this market. As the ultimate reference book for the international business student, Ball, McCulloch, Geringer, Frantz and Minor incorporate global examples with the Worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations; smaller firms are highlighted within each chapter in the Small and Medium-sized Enterprises boxed examples.Ball, Donald is the author of 'International Business The Challenge of Global Competition' with ISBN 9780072866841 and ISBN 0072866845.
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