1988797
9780750648387
Internal Marketing Tools and Concepts for Customer-Focused Management
by Ahmed, Pervaiz K., Rafiq, Mohammed, Chartered Institute of Marketing Staff
31245
About this item
- Condition: New
- Provider: LightningBooks Contact
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Product details
- ISBN-13: 9780750648387
- ISBN: 0750648384
- Publication Date: 2002
- Publisher: Elsevier Science & Technology Books
AUTHOR
SUMMARY
Pervaiz K. Ahmed is Professor or Management at the University of Wolverhampton, Head of the Centre for Enterprise Excelance at the University Business School and Director of the Japanese Management Research Unit.Ahmed, Pervaiz K. is the author of 'Internal Marketing Tools and Concepts for Customer-Focused Management', published 2002 under ISBN 9780750648387 and ISBN 0750648384.
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