1988797

9780750648387

Internal Marketing Tools and Concepts for Customer-Focused Management

Internal Marketing Tools and Concepts for Customer-Focused Management
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  • ISBN-13: 9780750648387
  • ISBN: 0750648384
  • Publication Date: 2002
  • Publisher: Elsevier Science & Technology Books

AUTHOR

Ahmed, Pervaiz K., Rafiq, Mohammed, Chartered Institute of Marketing Staff

SUMMARY

Pervaiz K. Ahmed is Professor or Management at the University of Wolverhampton, Head of the Centre for Enterprise Excelance at the University Business School and Director of the Japanese Management Research Unit.Ahmed, Pervaiz K. is the author of 'Internal Marketing Tools and Concepts for Customer-Focused Management', published 2002 under ISBN 9780750648387 and ISBN 0750648384.

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