Name: Intelligent Support Systems for Marketing Decisions
ISBN: 9781402071942

by Matsatsinis, Nikolaos F., Siskos, Yannis

Intelligent Support Systems for Marketing Decisions

by Matsatsinis, Nikolaos F., Siskos, Yannis

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ISBN-13: 9781402071942
ISBN: 1402071949
Publisher: Springer

AUTHOR

Matsatsinis, Nikolaos F., Siskos, Yannis

SUMMARY

The authors examine new product development, market penetration strategies and other marketing decisions, utilizing a confluence of methods, including decision support systems, artificial intelligence in marketing and multicriteria analysis, to assess their viability in making strategic marketing decisions.Matsatsinis, Nikolaos F. is the author of 'Intelligent Support Systems for Marketing Decisions' with ISBN 9781402071942 and ISBN 1402071949.

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