Integrated Retail Management

This undergraduate-level text provides a cohesive introduction to all of the various elements essential for effective retail management: accounting, finance, management, information technology, and marketing. Ogden and Ogden offer an integrated retail management approach that helps students to see the "big picture" by drawing together the activities involved in retailing, and illustrating how key concepts relate to one another through real-world examples. E-tailing coverage appears at appropriate points thrOgden, James is the author of 'Integrated Retail Management', published 0000 under ISBN 9780618223459 and ISBN 0618223452.