195650

9780273625131

Integrated Marketing Communications

Integrated Marketing Communications
$97.88
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  • ISBN-13: 9780273625131
  • ISBN: 0273625136
  • Publisher: Prentice Hall PTR

AUTHOR

Picton, David, Broderick, Amanda

SUMMARY

Aimed at students, this text offers coverage of both the theory and practice of marketing communications. Case studies are used throughout.Picton, David is the author of 'Integrated Marketing Communications' with ISBN 9780273625131 and ISBN 0273625136.

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