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9780742529649
Integrated Marketing Communication Creative Strategy from Idea to Implementation
by Blakeman, Robyn
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- Comments: Robyn Blakeman's Integrated Marketing Communication offers a classroom-tested, step-by-step approach that lays out creative processes and strategies for effective IMC, as well as how traditional advertising and marketing principles are changing. Blakeman covers key areas, from marketing plans, branding and positioning, and creative briefs to copywriting, design, and considerations for each major media format. She also looks at visual and verbal tactics, along with the use of business theory and practices-an
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Product details
- ISBN-13: 9780742529649
- ISBN: 0742529649
- Publication Date: 2007
- Publisher: Rowman & Littlefield Pub Inc
AUTHOR
SUMMARY
Robyn Blakeman is assistant professor in the School of Advertising and Public Relations at the University of Tennessee.Blakeman, Robyn is the author of 'Integrated Marketing Communication Creative Strategy from Idea to Implementation', published 2007 under ISBN 9780742529649 and ISBN 0742529649.
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