4623086
9780131866225
Integrated Advertising, Promotion, and Marketing Communications (3rd Edition)
by Kenneth E. Clow, Donald E. Baack
118429
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Product details
- ISBN-13: 9780131866225
- ISBN: 0131866222
- Edition: 3
- Publication Date: 2006
- Publisher: Prentice Hall
AUTHOR
SUMMARY
Using a hands-on approach, this text shows students how to develop a complete integrated marketing communications programme. It incorporates Internet exercises and a 'Building an IMC Campaign' project, with free 'Advertising Plan Pro' software.Kenneth E. Clow is the author of 'Integrated Advertising, Promotion, and Marketing Communications (3rd Edition)', published 2006 under ISBN 9780131866225 and ISBN 0131866222.
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