Instant Repeat Business

How to keep your existing customers happy, loyal...and buying You're promotional campaign worked like a charm and the flow of new customers has been phenomenal. So why are your profits less than stellar? Maybe it has something to do with the fact that while you were busy chasing after new customers you overlooked your old ones. Did you know that the most loyal twenty percent of your customer base accounts for 80% of your revenue? Or that a customer who buys from you twice is ten times more likely to buy again? Yet, if you're like most business owners you're content to wait for satisfied customers to return on their own, rather than actively inviting them back. In Instant Repeat Business, entrepreneurial legend Bradley Sugars shows you how to cultivate a big, enthusiastic base of fiercely loyal customers who buy, buy, and buy again. A multimillionaire by the time he was twenty-six, Brad has built dozens of successful companies. He also founded Action International, a business coaching network with more than 650 franchises worldwide. In Instant Repeat Business, he delivers the same easy to understand and implement strategies that nearly half a million satisfied Action International clients already have used to build customer loyalty and mine the vast untapped potential of their core customers. In easy-to-digest, bite-sized lessons, Brad Sugars explains the 6 steps to developing a winning loyalty strategy, and he shows you how to: Create a newsletter that sparks and sustains customer interest Offer exclusive sales that bring your best customers back again and again Transform loyal customers into raving fans by continually exceeding their expectations Get your customers to promote your business for you and bring new customers into your business Let Instant Repeat show you how to give your customers what they really want--to feel so special they'll never want to take their business anywhere else. Your source for the strategies, skills and confidence every business owner needs to succeed Remember what it was like learning how to ride a bicycle? Now imagine how it would've been if you'd tried to do it blindfolded. Right now, all over the world, millions of men and women are trying to make a go of running small businesses without a clear picture of where they're headed or how to get there. No wonder so many small businesses fail in their first year of operation. Don't become another statistic. The Instant Success Series shows you how to get up on that Schwinn and ride it to success. Written by entrepreneur and renowned international business coach Bradley Sugars, Instant Success books tackle business topics using strategies developed by Sugars and the business coaches at Action International, a global network that has helped nearly half a million business owners worldwide realize their dreams of success. Instant Success books feature: At-a-glance coverage of proven strategies and techniques for instant success Business basics both beginners and experienced businesspeople in an easy-to-use format Highly-focused coverage of need-to-know subjects like sales, advertising, management, leads, referrals, and real estate [side bar] In This Book You Get : The 6 steps to creating a winning loyalty strategy Proven techniques for building a fiercely loyal customer base Tips on how to transform satisfied customers into raving fans Secrets of making customers feel so special they'll do your selling for youSugars, Bradley J. is the author of 'Instant Repeat Business ', published 2005 under ISBN 9780071466660 and ISBN 0071466665.