171724
9780130179081
Leading Internet consultants Mendonca and Kirchoff begin with an expert briefing on the eCommerce revolution, and how its massive disruptions lead to both unprecedented risks and opportunities. Next, they introduce four powerful strategies for instant advantage in the online economy and demonstrates exactly how to reinvent your enterprise for eCommerce. For business and IT executives, Instant Advantage.com delivers all this and more: Specific tactics you can use right now while you're transforming your organization for the long term How to get your company to move in "Internet time"-and meet your customers' supercharged expectations How to streamline your supply chains and deepen your relationships with partners, suppliers, and customers How to create an OnlineAgile IT (OIT) blueprint for your enterprise Best practices, benchmarking, and metrics for eCommerce systems Finally, go one-on-one with three leading eCommerce executives in detailed case studies that illuminate exactly how they built world-class eCommerce organizations-and how you can, too. Whether you're a CEO, CFO, CIO, IT manager, strategist, or a line-of-business executive, Instant Advantage.com won't just get you "up-to-speed" with eCommerce-it'll get you ahead of the curve!Mendonca, Stephen is the author of 'Instant Advantage.Com Winning Strategies for the Online Economy' with ISBN 9780130179081 and ISBN 0130179086.
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