187314
9780887308246
"'Inside The Tornado' is a must-read for start-up cowboys with delusions of Pixar grandeur, as well as aww-just-one-more-button developers and their reengineer-till-ya-puke overlords in the nice offices upstairs. Moore makes it fun to learn why you're zapping aliens with a Sega control pad instead of one from 3DO.Moore, Geoffrey A. is the author of 'Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge', published 1999 under ISBN 9780887308246 and ISBN 0887308244.
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