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9781904879961

Inside Her Pretty Little Head Branding And Marketing to Women

Inside Her Pretty Little Head Branding And Marketing to Women
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Product details

  • ISBN-13: 9781904879961
  • ISBN: 1904879969
  • Publication Date: 2007
  • Publisher: Cyan Communications

AUTHOR

Cunningham, Jane, Roberts, Philippa

SUMMARY

Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This title, written by two leading marketing practitioners, shows companies how to create marketing strategies and brands that will speak powerfully to women.Cunningham, Jane is the author of 'Inside Her Pretty Little Head Branding And Marketing to Women', published 2007 under ISBN 9781904879961 and ISBN 1904879969.

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