Insead-Wharton Alliance on Globalizing Strategies for Building Successful Global Businesses

A distinguished group of faculty from The Wharton School and INSEAD examine diverse forces that are driving firms to globalize, the consequences--positive and negative--that accompany increasing globalization, and their managerial and political implications. The book offers a multi-faceted view of challenges and strategies for managers in building global businesses. This non-partisan treatment is an important addition to the often strident and heavily rhetorical debates about global business. This timely book should be of interest to managers as well as to policy makers and leaders of non-governmental organizations.Gatignon, Hubert is the author of 'Insead-Wharton Alliance on Globalizing Strategies for Building Successful Global Businesses', published 2004 under ISBN 9780521835718 and ISBN 0521835712.