4339102
9780750663618
Innovative Marketing Communications Strategies For The Events Industry
by Masterman, Guy, Wood, Emma H.
31245
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Product details
- ISBN-13: 9780750663618
- ISBN: 0750663618
- Publication Date: 2005
- Publisher: Elsevier Science & Technology Books
AUTHOR
SUMMARY
Providing an insight into the strategic and innovative marketing of events of all scales and nature, this text builds a conceptual framework for developing, planning, implementing and evaluating innovative communication strategies.Masterman, Guy is the author of 'Innovative Marketing Communications Strategies For The Events Industry', published 2005 under ISBN 9780750663618 and ISBN 0750663618.
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