5414316
9781932159707
This title uses a holistic approach to examine the diverse issues that managers face to channel resources in the right direction for commercial success. It details the commercialization of innovation and new products in fast-paced, high-tech markets and how to match tecnological advances to new market opportunities.Rafinejad, Dariush is the author of 'Innovation, Product Development and Commercialization Case Studies and Key Practices for Market Leadership', published 2007 under ISBN 9781932159707 and ISBN 1932159703.
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