Innovation Marathon Lessons from High Technology Firms

Draws on extensive field interviews to look at how five top U.S. electronics firms--Hewlett-Packard, Intel, Motorola, National Semiconductor, and Texas Instruments--manage repeated innovation while controlling the most demanding mass production process ever designed. Provides a blueprint for managing innovation by showing where innovative ideas come from, how companies nurture an innovative environment, how successful firms organize for innovation, and most importantly, how innovation can lead to competitive advantage."Finally, a book that captures the rich and exciting challenges of innovation....Should be required reading for executives and academics alike."--Diana Day, professor, The Wharton School, University of PennsylvaniaJelinek, Mariann is the author of 'Innovation Marathon Lessons from High Technology Firms', published 1993 under ISBN 9781555425982 and ISBN 1555425984.