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9781403912602

Innovation Management Strategy And Implementation Using The Pentathlon Framework

Innovation Management Strategy And Implementation Using The Pentathlon Framework
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Product details

  • ISBN-13: 9781403912602
  • ISBN: 1403912602
  • Publication Date: 2005
  • Publisher: Palgrave Macmillan

AUTHOR

Goffin, Keith, Mitchell, Rick

SUMMARY

Keith Goffin is Professor of Innovation and New Product Development at the Cranfield School of Management, Bedford, UK Rick Mitchell is Visiting Professor of Innovation Management at the Cranfield School of Management, Bedford, UKGoffin, Keith is the author of 'Innovation Management Strategy And Implementation Using The Pentathlon Framework', published 2005 under ISBN 9781403912602 and ISBN 1403912602.

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