Innovation Management Context, Strategies, Systems And Processes

In a world of increasingly sophisticated consumer expectations and demands, innovation is central to the success and growth of any organisation, and is recognised as a source of vitality and competitive advantage. So, how is innovation applied to products and processes, how can an organisation develop a culture of innovation, and how can innovation be measured in its contribution to a company's performance and strategies? This exciting new book addresses these questions and many more by providing clear explanations together with illustrations, examples and case studies across many industries and business scenarios. Enhance and enjoy your learning of this vibrant subject with: Over 80 short and engaging Illustrations of innovation in practice 22 Case Studies, such as cooperation between rivals Sony and Matsushita, measuring performance at Vodafone, and new product development in the beauty industry Focus on key topics such as leadership, culture and knowledge management, all in a global context Clear and critical exploration of the planning and implementation of innovation in process and product development Innovation Management is written for students following business and management-related degree programmes, as well as those studying other technical and creative disciplines where innovation plays a significant role. Professor Pervaiz Ahmed is Director of Postgraduate Studies at the School of Business, Monash University, Malaysia, where he teaches and researches in the management of innovation. Charlie Shepherd is Head of Enterprise Process Improvement & Six-Sigma at Raytheon Systems Limited.Ahmed, Pervaiz K. is the author of 'Innovation Management Context, Strategies, Systems And Processes' with ISBN 9780273683766 and ISBN 0273683764.