Innovation at the Speed of Laughter: 8 Secrets to World Class Idea Generation

ItÆs no secret that new ideas fuel profitability. Even when companies hire top talent and teach best skills, few are able to affect the bottom line unless their employees can generate and execute new concepts. It sounds like a simple principle but finding new ideas can become a companyÆs greatest challenge. What if we were to tell you that a little comedy theatre in Minneapolis has created an incredibly effective ideation process to help businesses generate more and better ideas? In fact, the owner and executive producer of that little theatre has used this breakthrough process to help companies like 3M, Altria, Medtronic, Best Buy, Disney and hundreds of others achieve greater innovation. Now, JohnÆs sharing that process in his new book, Innovation at the Speed of Laughter: 8 Secrets to World Class Idea Generation. Borne from the formula used for more than forty years to help write outlandish satirical comedy, JohnÆs book describes 8 principles that guide companies, leaders, and individuals to generate more and better ideas. Using client case studies, individual testimonials, and a lighthearted writing style, this book is especially appealing to business leaders, team builders, and companies seeking to find the ônext big idea.öSweeney, John is the author of 'Innovation at the Speed of Laughter: 8 Secrets to World Class Idea Generation', published 2004 under ISBN 9781931945189 and ISBN 1931945187.