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9780080453262

Innovation And Diffusion Of Software Technology: Mapping Strategies

Innovation And Diffusion Of Software Technology: Mapping Strategies
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Product details

  • ISBN-13: 9780080453262
  • ISBN: 0080453260
  • Edition: 1
  • Publication Date: 2007
  • Publisher: Elsevier Science

AUTHOR

Hugh Pattinson, Arch G. Woodside

SUMMARY

This book examines B2B decision making processes for software application development. This study provides a multi-level hermeneutic system starting with accounts of decision-making associated with development and delivery of new software applications.Hugh Pattinson is the author of 'Innovation And Diffusion Of Software Technology: Mapping Strategies', published 2007 under ISBN 9780080453262 and ISBN 0080453260.

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