Influencing Human Behavior Theory and Applications in Recreation and Tourism Natural Resources

This book is excellent for marketing, administration, tourism, and commercial recreation courses, as well as for practitioners! Expert authors discuss the use of persuasive techniques to reduce vandalism, develop acceptance of price increases, ensure visitor safety, and optimize tourism advertising. They also examine behavioral systems framework, mass communications research, tourism advertising, and more. Social psychology and mass communications principles help to meet communication challenges.Manfredo, Michael J. is the author of 'Influencing Human Behavior Theory and Applications in Recreation and Tourism Natural Resources', published 1992 under ISBN 9780915611355 and ISBN 091561135X.