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9780688128166

Influence The Psychology of Persuasion

Influence The Psychology of Persuasion
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Product details

  • ISBN-13: 9780688128166
  • ISBN: 0688128165
  • Publication Date: 1998
  • Publisher: Harpercollins

AUTHOR

Cialdini, Robert B.

SUMMARY

Dr Robert Cialdini explains the 6 psychological principles that drive the human impulse to comply to the pressures of others and reveals how to defend oneself against manipulation.Cialdini, Robert B. is the author of 'Influence The Psychology of Persuasion', published 1998 under ISBN 9780688128166 and ISBN 0688128165.

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