Name: Industry Approach to Cases in Strategic Management
ISBN: 9780256099331

by Pearce, John A., Robinson, Richard B.

Industry Approach to Cases in Strategic Management

by Pearce, John A., Robinson, Richard B.

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ISBN-13: 9780256099331
ISBN: 0256099332
Edition: 2
Publication Date: 1996
Publisher: McGraw-Hill Higher Education

AUTHOR

Pearce, John A., Robinson, Richard B.

SUMMARY

Cases in Strategic Management features over 30 new cases with a diverse make-up based on length, firm size, and industry. Organized by industry, this casebook has a much greater international focus than its previous edition. It features 30 cases built around 16 industry notes. Thus, instructors have the option of orgainizing materials around industries, businesses, or businesses within industries. More than half the cases deal with multinational firms, operating inside and beyond the borders of the United States.Pearce, John A. is the author of 'Industry Approach to Cases in Strategic Management', published 1996 under ISBN 9780256099331 and ISBN 0256099332.

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