3640088
9780262193665
Topics include: the basics needed to understand modern industrial organization; market structure (monopoly, homogenous products, differentiated products); mergers and entry; research and development; economics of compatibility and standards; advertising; quality and durability; pricing tactics; marketing tactics; management, compensation, and information; price dispersion and search theory; and special industries.Shy, Oz is the author of 'Industrial Organization' with ISBN 9780262193665 and ISBN 0262193663.
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