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43042162

9783659774263

Indian Rural Male Consumers and Their Preferences for Buying: Influential Role of Colours on Consumer Buying Behaviour of Selected Product Categories

Indian Rural Male Consumers and Their Preferences for Buying: Influential Role of Colours on Consumer Buying Behaviour of Selected Product Categories
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Product details

  • ISBN-13: 9783659774263
  • ISBN: 365977426X
  • Publication Date: 2015
  • Publisher: Lap Lambert Academic Publishing GmbH & Company KG

AUTHOR

Rathod Harishchandra Singh, Harishchandra Singh Rathod

SUMMARY

Rathod Harishchandra Singh is the author of 'Indian Rural Male Consumers and Their Preferences for Buying: Influential Role of Colours on Consumer Buying Behaviour of Selected Product Categories', published 2015 under ISBN 9783659774263 and ISBN 365977426X.

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