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1986528

9780131438187

In Your Face How American Marketing Excess Fuels Anti-Americanism

In Your Face How American Marketing Excess Fuels Anti-Americanism
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Product details

  • ISBN-13: 9780131438187
  • ISBN: 0131438182
  • Publication Date: 2004
  • Publisher: Financial Times/Prentice Hall

AUTHOR

Johansson, Johny K.

SUMMARY

Johny K. Johansson is McCrane/Shaker Professor of International Business and Marketing, McDonough School of Business, Georgetown University.Johansson, Johny K. is the author of 'In Your Face How American Marketing Excess Fuels Anti-Americanism', published 2004 under ISBN 9780131438187 and ISBN 0131438182.

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