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9780226284989

In Defense of Negativity Attack Ads in Presidential Campaigns

In Defense of Negativity Attack Ads in Presidential Campaigns

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Product details

  • ISBN-13: 9780226284989
  • ISBN: 0226284980
  • Publication Date: 2006
  • Publisher: University of Chicago Press

AUTHOR

Geer, John G.

SUMMARY

'In Defense of Negativity', Geer's study of negative advertising in presidential campaigns from 1960-2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians' personal characteristics.Geer, John G. is the author of 'In Defense of Negativity Attack Ads in Presidential Campaigns', published 2006 under ISBN 9780226284989 and ISBN 0226284980.

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