Name: In Defense of Negativity Attack Ads in Presidential Campaigns
Author: Geer, John G.
ISBN: 9780226284989

by Geer, John G.

In Defense of Negativity Attack Ads in Presidential Campaigns

by Geer, John G.

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ISBN-13: 9780226284989
ISBN: 0226284980
Publication Date: 2006
Publisher: University of Chicago Press

AUTHOR

Geer, John G.

SUMMARY

'In Defense of Negativity', Geer's study of negative advertising in presidential campaigns from 1960-2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians' personal characteristics.Geer, John G. is the author of 'In Defense of Negativity Attack Ads in Presidential Campaigns', published 2006 under ISBN 9780226284989 and ISBN 0226284980.

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