968708
9780072926026
Image by Design From Corporate Vision to Business Reality
by Chajet, Clive, Shachtman, Tom
370333
About this item
- Condition: Good
- Provider: Bonita
- Provider Rating: 0%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Product details
- ISBN-13: 9780072926026
- ISBN: 0072926023
- Edition: 2
- Publication Date: 1997
- Publisher: McGraw-Hill Create (TM)
AUTHOR
SUMMARY
This book illuminates and clarifies the relationship between corporate image and corporate strategy. In his book the author urges businesses to recognize the fact that image is reality. It is necessary to create commercially useful corporate and brand images through identity and to design systems that drive all communications for maximum impact and cost effectiveness.Chajet, Clive is the author of 'Image by Design From Corporate Vision to Business Reality', published 1997 under ISBN 9780072926026 and ISBN 0072926023.
[read more]
The ValoreBooks Guarantee
With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.
