If You're So Brilliant...How Come Your Marketing Plans Aren's Working? The Essential Guide to Marketing Planning

Name: If You're So Brilliant...How Come Your Marketing Plans Aren's Working? The Essential Guide to Marketing Planning
Price: 14.95 USD
Availability: OutOfStock
ISBN: 9780749437268

by McDonald, Malcolm, Cheverton, Peter

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ISBN-13: 9780749437268
ISBN: 074943726X
Publisher: Kogan Page, Limited

AUTHOR

McDonald, Malcolm, Cheverton, Peter

SUMMARY

In this text, Malcolm McDonald sets a challenge for readers to test their own understanding with a series of exercises and looks at the problems of marketing planning, the common obstacles and advises on how to overcome them.McDonald, Malcolm is the author of 'If You're So Brilliant...How Come Your Marketing Plans Aren's Working? The Essential Guide to Marketing Planning' with ISBN 9780749437268 and ISBN 074943726X.

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