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9780749437282

If You're So Brilliant ...How Come Your Brand Isn't Working Hard Enough? The Essential Guide to Brand Management

If You're So Brilliant ...How Come Your Brand Isn't Working Hard Enough? The Essential Guide to Brand Management
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Product details

  • ISBN-13: 9780749437282
  • ISBN: 0749437286
  • Publisher: Kogan Page, Limited

AUTHOR

Cheverton, Peter

SUMMARY

This guide is not for advertising and design professionals, it is for all those involved with building and defining their own brands, for those who know that brand management is crucial, but don't know how to go about it.Cheverton, Peter is the author of 'If You're So Brilliant ...How Come Your Brand Isn't Working Hard Enough? The Essential Guide to Brand Management' with ISBN 9780749437282 and ISBN 0749437286.

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