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38168843

9783658016470

Identittsbasierte Markenfhrung im Investitionsgterbereich: Management und Wirkungen von Marke-Kunde-Beziehungen (Innovatives Markenmanagement) (German Edition)

Identittsbasierte Markenfhrung im Investitionsgterbereich: Management und Wirkungen von Marke-Kunde-Beziehungen (Innovatives Markenmanagement) (German Edition)
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Product details

  • ISBN-13: 9783658016470
  • ISBN: 3658016477
  • Edition: 2013
  • Publication Date: 2013
  • Publisher: Springer Gabler

AUTHOR

Juliane Krause

SUMMARY

Juliane Krause is the author of 'Identittsbasierte Markenfhrung im Investitionsgterbereich: Management und Wirkungen von Marke-Kunde-Beziehungen (Innovatives Markenmanagement) (German Edition)', published 2013 under ISBN 9783658016470 and ISBN 3658016477.

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