How to Write Fundraising Materials That Raise More Money: The Art, the Science, the Secrets

Tom Ahern, author of Raising More Money with Newsletters than You Ever Thought Possible, is recognized as one of North America’s top authorities on nonprofit communications. He began presenting his top-rated Love Thy Reader workshops at fundraising conferences in 1999. Since then he has introduced thousands of fundraisers in the U.S., Canada and Europe to the principles of reader psychology, writing, and graphic design that make donor communications highly engaging and successful. He founded his consulting practice in 1990. His firm specializes in capital campaign case statements, nonprofit communications audits, direct mail, and donor newsletters. His efforts have won three prestigious IABC Gold Quill awards, given each year to the best communications work worldwide. Ahern is also an award-winning magazine journalist, for articles on health and social justice issues. He has his MA and BA in English from Brown University, and a Certificate in Advertising Art from the RI School of Design. His offices are in Rhode Island and France.Tom Ahern is the author of 'How to Write Fundraising Materials That Raise More Money: The Art, the Science, the Secrets', published 2007 under ISBN 9781889102313 and ISBN 1889102318.