Name: How to Write a Successful Marketing Plan A Disciplined and Comprehensive Approach
ISBN: 9780844231976

by Hiebing, Roman G., Jr., Cooper, Scott W.

How to Write a Successful Marketing Plan A Disciplined and Comprehensive Approach

by Hiebing, Roman G., Jr., Cooper, Scott W.

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ISBN-13: 9780844231976
ISBN: 0844231975
Publisher: McGraw-Hill/Contemporary

AUTHOR

Hiebing, Roman G., Jr., Cooper, Scott W.

SUMMARY

Here is everything you need to know for a disciplined, comprehensive 'real world' marketing plan to help your company thrive and grow. New chapters on locking target market and marketing objectives to sales, setting communication goals, executing the plan, and market research and testing add even more valuable and detailed insight into the planning process.Hiebing, Roman G., Jr. is the author of 'How to Write a Successful Marketing Plan A Disciplined and Comprehensive Approach' with ISBN 9780844231976 and ISBN 0844231975.

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