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9780761912439

How to Use Advertising to Build Stron Brands

How to Use Advertising to Build Stron Brands
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Product details

  • ISBN-13: 9780761912439
  • ISBN: 0761912436
  • Publisher: SAGE Publications, Incorporated

AUTHOR

Jones, John Philip

SUMMARY

This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.Jones, John Philip is the author of 'How to Use Advertising to Build Stron Brands' with ISBN 9780761912439 and ISBN 0761912436.

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