How to Turn Your Business into the Next Global Brand: Creating and Managing a Franchised Network

No matter how big a franchised network is now, it started with one outlet and the owner's unique vision. Even McDonalds and Burger King each had one restaurant, and Holiday Inn and Hilton each had one hotel. If you have a successful business format, and your own unique vision, you could be the next big brand - provided you follow the rules of ethical franchising. If you already own, or are helping to manage, a sole business or a franchised network you will do things better when you learn from the experience of all those who have gone before you. AUTHOR BIOG: Brian Duckett has spent the last thirty years as a franchisee, a franchisor, and a consultant to companies considering or practising franchising. He was the creator of The Franchise Training Centre, The Third Wednesday Club and The Franchise Support Centre. Paul Monaghan heads The Franchise Training Centre. CONTENTS: Contents include how to -* Decide if your business could be franchised* Decide if you would be a good franchisor* Understand the franchisor - franchisee relationship* Structure the business so it works for both franchisor and franchisee* Prove the concept with Pilot Operations* Prepare a Operations Manual* Brief lawyers for a Franchise Agreement* Market your franchise* Recruit franchisees* Monitor franchisee performance* Motivate franchisees* Get the best out field visits* Get results from franchise exhibitions* help franchisees prepare and review their business plans* Understand franchisees' financial performance* Avoid litigation for you and your franchisees* Manage franchise re-sales* Buy an existing franchised network* Become a Master Franchisee* Prepare your network for sale* Franchise your business internationallyDuckett, Brian is the author of 'How to Turn Your Business into the Next Global Brand: Creating and Managing a Franchised Network', published 2008 under ISBN 9781845282080 and ISBN 1845282086.