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9780071360692

How to Think Like the World's Greatest New Media Moguls

How to Think Like the World's Greatest New Media Moguls
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Product details

  • ISBN-13: 9780071360692
  • ISBN: 0071360697
  • Publisher: McGraw-Hill Companies, The

AUTHOR

Buss, Dale

SUMMARY

This text explores the business strategies behind successful new media projects and personalities. It looks at how these moguls think about their businesses and how they have influenced and inspired the old media.Buss, Dale is the author of 'How to Think Like the World's Greatest New Media Moguls' with ISBN 9780071360692 and ISBN 0071360697.

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