3854316
9780844235721
Go step by step through every aspect of starting and running a consumer or business to business catalog operation with How to Profit Through Catalog Marketing. Presents all of the information you need in order to: -- Find market niches-- Design and produce catalogs that sell-- Select profitable mailing lists-- Use sweepstakes, coupons, and other promotional techniques to generate sales-- Manage order intake, fulfillment, and inventory-- Estimate costs and project sales-- Provide service that brings customers backMuldoon, Katie is the author of 'How to Profit through Catalog Marketing' with ISBN 9780844235721 and ISBN 0844235725.
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