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5866826

9780521715645

How to Price

How to Price
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Product details

  • ISBN-13: 9780521715645
  • ISBN: 0521715644
  • Publisher: Cambridge University Press

AUTHOR

Shy, Oz

SUMMARY

Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their interest and research on pricing and revenue management. This book introduces the reader to a wide variety of research results on pricing techniques at varying levels of difficulty.Shy, Oz is the author of 'How to Price' with ISBN 9780521715645 and ISBN 0521715644.

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