3549679
9780134235905
How to Make Your Advertising Make Money
by Caples, John
by Caples, John
About this item
- Condition: Good
- Provider: JensonBooks Contact
- Provider Rating: 96%
- Ships From: Logan, UT
- Shipping: Standard
- Comments: This item shows signs of wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact , but may have aesthetic issues such as small tears, bends, scratches, and scuffs. Spine may also show signs of wear. Pages may include some notes and highlighting. May include "From the library of" labels. Satisfaction Guaranteed.
Product details
- ISBN-13: 9780134235905
- ISBN: 0134235908
- Publisher: Prentice Hall PTR
AUTHOR
SUMMARY
John Caples was Vice President of BBDO, Inc. when he retired after 40 years of service with the nation's third largest advertising agency. The creator of such classic ads as "They Laughed When I Sat Down at the Piano" and "They Grinned When the Waiter Spoke to Me in French," and a member of the Copywriters's Hall of Fame, Mr. Caples built a nationwide reputation for his research and scientific methods of testing advertising effectiveness.Caples, John is the author of 'How to Make Your Advertising Make Money' with ISBN 9780134235905 and ISBN 0134235908.
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