4418985
9780471532798
BEFORE YOU START. Facing Realities: Hard Work Lies Ahead. Financing: Forget the Myths--Here2s the Truth. Drop Your Paranoia: Secrecy Can Hurt You. Professionalism: Know What You2re Doing. THE GO/NO-GO DECISIONS. Distribution: Nothing Is More Important. Product Appeal: Will Customers Buy'. Manufacturing: Not Every Product Can Make Money. Inside Help: Everyone Needs Key Contacts. SELLING PRODUCT. The First Sales Period: Proving a Product Will Sell. Evaluation Time: Before You Spend Big Money. The Transitional Period: Establishing the Business. The Business Plan: Turning Into an Operating Company. NOW YOU2RE READY. New Product Failures: Nine Reasons Why Entrepreneurs Don2t Succeed. Exhilarating Times: You Too Can Be Successful. Appendix. Glossary. References. Helpful Sources. Index.Debelak, Don is the author of 'How to Bring a Product to Market for Less than Five Thousand Dollars - Don Debelak - Paperback' with ISBN 9780471532798 and ISBN 0471532797.
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