5679155
9780844230023
First printed in 1963, How to Become an Advertising Man has stimulated thousands of long-term practitioners and neophytes alike to greater achievement by showing concisely with insight, wit, an fact what advertising really is, how it works, and what one must understand do to be successful in its practice.Mayer, Martin is the author of 'How to Become an Advertising Man', published 1993 under ISBN 9780844230023 and ISBN 0844230022.
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