Name: How to Advertise and Promote Your Small Business
Author: Siegel, Gonnie M.
ISBN: 9780471040323

by Siegel, Gonnie M.

How to Advertise and Promote Your Small Business

by Siegel, Gonnie M.

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ISBN-13: 9780471040323
ISBN: 0471040320
Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Siegel, Gonnie M.

SUMMARY

Introduction. How to Begin to Promote Your Business. Promotion: The Sky is Not the Limit. Publicity and the Media. Community Relations. Advertising Your Business. Planning a Budget and Setting Advertising Priorities. Selecting Your Advertising Media. How to Create an Ad. Direct Mail. Measuring Advertising and Publicity. Advertising and Publicity: The Perfect Business Marriage. Conclusion.Siegel, Gonnie M. is the author of 'How to Advertise and Promote Your Small Business' with ISBN 9780471040323 and ISBN 0471040320.

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