How Shall They Hear?: A Handbook for Religion Communicators

HOW SHALL THEY HEAR? is the fifth edition of a unique publication aimed at the average lay person who needs to understand the basic processes of public relations & communications technologies in the context of religion. Written & edited by professional communicators who are members of the interfaith Religious Public Relations Council. Foreword by George H. Gallup, Jr., Executive Director, Princeton Religious Research Center. Includes sections on: planning & evaluating; print & electronic tools for internal & external audiences; display tools. Specific topics include: news writing; layout & design; art & graphics; photo editing; desktop publishing; brochures; logos; audio systems; video productions; videoconferencing; graphic identity; advertising; direct mail; telemarketing; public access; radio & television; cable; & more. Inexpensive & low technology methods suggested whenever possible. Bibliographies. Check or money order to: RPRC Handbook, P.O. Box 222198, Dallas, TX 75222-2198.Slack, R. Thomas is the author of 'How Shall They Hear?: A Handbook for Religion Communicators', published 1995 under ISBN 9780964611009 and ISBN 0964611007.