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9780230600690

How Disruption Brought Order

How Disruption Brought Order
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Product details

  • ISBN-13: 9780230600690
  • ISBN: 0230600697
  • Publication Date: 2007
  • Publisher: Palgrave Macmillan

AUTHOR

Dru, Jean-Marie

SUMMARY

Jean-Marie Dru gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. He shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how campaigns for Nissan, Adidas and the Apple iPhone were successful.Dru, Jean-Marie is the author of 'How Disruption Brought Order ', published 2007 under ISBN 9780230600690 and ISBN 0230600697.

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